Vaida recently read about a technique called Cinemgraph where you take video footage and import the frames into photoshop, treating the footage like an elegant version of a GIF. This has come at the perfect time. We have been discussing the results of our video test day () and we are currently deciding on how we want to progress with our work. We felt that video was too real, we lost the mysterious quality of the work, but at the same time our earlier GIFs are very jumpy and stilted which may not suit our context of high end fashion magazines. Cinemagraphs float between still and moving in an interesting way that I think we can really explore.

http://anaestheticdiscourse.com/?p=1011

http://www.dailymail.co.uk/sciencetech/article-1380795/Cinemagraphs-Artists-develop-pictures-movement-stills-level.html

New York-based Miss Beck told The Atlantic magazine: ‘There’s something magical about a still photograph – a captured moment in time – that can simultaneously exist outside the fraction of a second the shutter captures.
‘We feel there are many exciting applications for this type of moving image.
‘There’s movement in everything and by capturing that plus the great things about a still photograph you get to experience what a video has to offer without the time commitment a video requires.’

Read more: http://www.dailymail.co.uk/sciencetech/article-1380795/Cinemagraphs-Artists-develop-pictures-movement-stills-level.html#ixzz1Sr6v2MN6

http://oh-so-coco.tumblr.com/tagged/cinemagraph

Click the link above to see a collection of cinemgraphs on the blog of super model Coco Rocha.