Vogue Japan GIFs: iPad Edition













Vogue Hommes Japan: Digital Vol 1: Released 18th Sept 2010

In a collaboration with Dior Homme, Vogue released its first digital edition for the iPad using only black and white animated GIFs. The entire app is 283 MB. Online, downloadable, updatable media is everywhere. Fashion magazines once ruled by glossy, expensive paper publication, are investing in online magazines, blogs, iPad apps and iPhone apps that feature still images, videos and GIFs.
I like how playful they are, the jump between the last and first frame isn’t always hidden and the jumpy nature of the GIFs works in opposition to the smooth movement of the models.