Reed + Radar: GIF research

http://www.reedandrader.com/

This collaborative duo are currently being featured in magazines such as V magazine with their GIFs.
I like how playful the movement is but what does it contribute to the fashion itself? The movement doesn’t emphasize the clothes, the material, or any emotion. This is something we would want to avoid, we want to use the movement to portray more than the playful element of the image.