We have been discussing our plans for the exhibition and there are some key issues that will influence how we will show the work.

• Scale: How big will the work be shown? How does this impact the viewers experience? What equipment will we need to achieve that scale?
• Where in the group will we exhibit? Our year has a diverse range of work and we will need to carefully think about who we exhibit next to.
• How many GIFs will we show? Will we show a single GIF and allow the audience to focus on the detail of one image, or show a series and and allow the audience to create their own links between the GIFs?
• How will we show the GIFs? On an iMac, plasma screen, projection, on the shared big screen, iPad?

We originally thought about putting our work on the big screen showreel that Suzie Hanna is setting up, but we talked about the work and how we felt it would look in relation to other students work. Everybody’s work is so different on our course, and we felt that our work may not fit in with other work in the showreel. We also felt that the audience can only view the work for as long as it is featured on the showreel, as this is predetermined, but if our work is situated on its own the viewer can take as much or as little time as they want to look at it.

One element of the showreel that we do like is the scale of it. It will be very big, and hopefully have the feel of a small cinema screen. Scale is definitely very important to the work. In the GIFs true context they are meant for online fashion magazines, blogs, to be viewed on computers, iPhones or iPads, so they would be very small files. However in this exhibition we do not have our true intended audience, for example if our work is displayed on an online fashion magazine, the people who view it are likely to have some knowledge of fashion and the issues surrounding it. In the exhibition we cannot guarantee that our audience will have those kinds of interests so we have to make the effort to make the work relatable to them in the context of the MA exhibition. We feel one way of doing this is to increase the scale of the work. Instead of having a fake webpage such as this ….





… we want to use projection to increase the scale of the work.

“In a photograph – especially a transparency rather than a print – sensuousness cannot be expressed on the surface. It therefore tends to be present as a relation of body-to-body, particularly in terms of scale.”

Jeff Wall: Works and Collected Writings p. 53

We want the viewer to be able to relate to the body, and when projected it will be much closer to life size than if it were shown on a computer screen. This will highlight the long lean lines of the models body in comparison to the distortion provided by the garment that transforms these lines into much more feminine curves.

Projection Test Day 4/8/11:

Black Projection Room:
Original projector:

Projection Size: 88 inches / 223.5 cm across



Larger Hitachi Projector:

Projection Size: 105.5 inches / 268 cm across



White Projection Room:

Out of the two rooms, the black projection room definitely suits our needs better than the white projection room. At first Vaida and I wanted the white room, but when we saw all the work projected and discussed possible layouts it was clear that the white room was better suited to Laura’s exhibition. We’re really glad we had the chance to test out the work, and our black and white images did look sharper on the larger projector in the black projection room.